Casebook method Essay

Sustainable Housing Featured typesetters case Writers and fictitious characters Foreword MurraySilvermanandTomThomas(SanFranciscoStateUniversity)-Kimpton Hotels equilibrize Strategy and environmental Sustainability TerenceTsaiandShuboLiu(ChinaEuropeInternationalBusinessSchool) -Hunghom Peninsula in Hong Kong A Realistic Call for Corporate Social Responsibilities CharlesCorbett(UCLAAndersonSchoolofManagement)-The ReUse People round Scrap into Sales Winnersofthe2012oikosCaseWritingCompetition Forthcomingcaseteachingeventsandothernews Howtosubscribe.1 BedZEDbytelex4. CreativeCommonsLicense. Attribution2. 5Generic(CCBY2. 5). Foreword Dear reader, ThetopicofourSpring2012issue isSustainableHousing. Ourhomes, officesandotherbuildingscause awholerangeofenvironmental impacts,includingcarbondioxide emissions,relatedtotheuseof energyfortheheating,lighting andrunningofthesebuildings productionofconstruction materialsanddeconstructionof buildingsattheendoftheirlife. Inaddition,homeless nessand urbanslumsaresomeofthesocial problemsrelatedtothetopicofsustainablehousing. Inthisissuewepresentthree casesfromtheoikosonlinecase collection.TheKimptonHotels case(byMurraySilvermanandTom Thomas)describestherolloutof amajorenvironmentalinitiative (EarthCareprogramme)atthe chainofboutiquehotels. Terence TsaiandShuboLiuwriteabouttheir caseHunghomPeninsulainHong Kongandthecontroversyinvolved intheproposeddemolitionofthe never-occupiedresidentialbuilding complexofHunghomPeninsula.OurthirdcaseTheReUsePeople (byCharlesCorbett)alsofocuses onthebuildingdeconstruction processandgivesanaccountof anorganisationthatspecialises indeconstructionwiththeaimof reusingasmuchofthematerialsas possible,hencekeepingthemoutof landfill. Youwillfindseveralothercases onsustainablehousingintheoikos onlinecasecollection. Youmay beinterestedtochecktheLiving Homescase(byRebeccaHennand AndrewJ. Hoffman)whichdescribes astart-upcompanyoffering squirt,prefabricatedhomes.The HaywardLumberCompanycase tracesthe greeningofHayward LumberCompany,whichdecidedto switchtoForestStewardshipCouncil (FSC)certifiedlumbertomeeta growingdemandforgreenbuilding materialsinCalifornia. Another California-centredcaseisThe AmbroseHotelbyMagaliDelmasand CharlesCorbettthatdescribesecolabellingstrategiesofaCaliforniabasedhotel. Adifferentangletothe sustainablehousingproblemistaken byLisaJonesChristenseninthe caseJamiiBoraandKaputeiTown thiscaseoutlinesanentrepreneurial solutiontotheproblemofurban slumsinNairobi(Kenya)andthe processofcreatinganinnovative newtown.Finally,thecaseThe Mountains contributesEarthBrick MachinebyJohnBuffingtonandTed Londonexposesthechallengesof growinganon-profitorganisation TheMountainInstitute(TMI)that producesenvironmentally-friendly bricksfromdirt,allowingforlow costconstructionofhousingand otherstructures. Fromtheecchcasecollection, otherinterestingcasesdealingwith environmentalandsocialaspects ofhousingareZETACommunities (StanfordBusinessSchool)a net-zeroenergy,prefabricated housi ngcompanyProjectFrog (DardenBusinessPublishing)asustainable-buildingmanufacturer transitioningfromstart-uptothe nextphaseofgrowthAlarcity Housing(IBSCenterforManagement Research)ethicalpoliciesand practicesofacorporationinthe IndianhousingconstructionindustryTheOrchidEcotel(IveyPublishing) anenvironmentally-friendly hotelinIndiaand,finally,Dharavi (HarvardBusinessPublishing)redevelopmentofthelargestslumin Asia. Wehopethatyouwillenjoy readingtheSpring2012issueand discoveringorganisationsthatdeal witharangeofenvironmentaland socialproblemsrelatedtohousing.Asusually,wewouldbevery happytoreceiveyourfeedback, includingsuggestionsfornewissues, sodosendusanemailtocase oikosinternational. org. LiudmilaNazarkina oikosCaseQuarterlyEditor NextissueofoikosCaseQuarterly (Summer2012)willbefocused onthetopicofCross-Sector Partnershipsandwewillfeature thefollowingcases BuildingandScalingaCrossSectorPartnershipOxfam America&SwissReEmpower FarmersinEthiopiaby JonathanDoh,TedLondon andVasiliaKilibard a CorporateSocial EngagementHowAramex CrossesBoundariesbyLuk VanWassenhoveandLea Stadtler Transformingtheglobal FishingIndustryTheMarine StewardshipCouncilatfull sail?byAileenIonescuSomers,UlrichSteger, AlexanderNickandOliver Salzmann 2 2 Spring2012Issue6www. oikosinternational. org/ academician KimptonHotelsBalancingStrategyand EnvironmentalSustainability by Murray Silverman and Tom Thomas The Case Story topmanagementcommitment,use ofcross-functionalteams,employee engagementandcommunication methodsused. Thereweretwo basicgroundrulesfortherollout. First,newinitiativeshadtoreduce costs,havenonetcostimpactand investmentshadtohaveamaximum 12monthpayback. Second,new initiativescouldntadversely affectcustomerperceptionsor satisfaction.Students often get so wrapped up in the initiatives that they believe an organization can introduce, they lose track of the difficulties associated with implementing initiatives How do you engage employees and managers? How do you embed new values and ini tiatives in the organizational culture? webelievethattheimportance ofembeddingsustainabilityinto organizationsisnotgivenenough attention. Kimptondoesan excellentjobofinstitutionalizing sustainability,providingstudents withanopportunitytoseehowthey didit.Wehavesuccessfullyintroducedthis caseinenvironmentalmanagement, business&societyandstrategic managementcourses. Topicsthat canbeusedtoinitiateorfocus discussionforeachofthethree coursesarelistedbelow Strategy coursecreating sustainablecompetitiveadvantage, branddifferentiation,cost savingsandtoplinebenefits,first moveradvantages,cause-related marketing,aligningstrategyand structurewithcorevalues,andthe integrationofstrategicmanagement andenvironmentalvalues.Business & Society course corporatecitizenshipandsocial responsibility,stakeholderrelations, socialcapital,strategicphilanthropy andtheintegrationofstrategic managementandenvironmental values. forshareholdersandsocietyby leadingtheirorganizationstoward greatersocialandenvironment al sustainability. Hereceivedhis MasterofPublicPolicy(MPP)degree fromtheUniversityofMichigan, AnnArbor,andanMBAandPh. D. inBusinessandPublicPolicyatthe UniversityofCalifornia,Berkeley. Dr. Silverman,Dr. Thomasandthree colleaguescreatedSFSUsMBA EmphasisinSustainableBusinessin 2007.TheSFSUCollegeofBusiness wasrecognizedrecentlybythe AspenInstitutesBeyondGrey Pinstripesasoneofthetopbusiness schoolsintheworld(16)at integratingsocialandenvironmental issuesintoitscurriculum. Kimptonsfounder,BillKimpton, iscreditedwithinventingthe boutiquehotelsegmentin1981. By2005,KimptonHotelswas comprisedof39hotelsthroughout NorthAmericaandCanada,each onedesignedtocreateauniqueand exceptionalguestexperience. Animportantaspectoftheir effortstoestablishtheKimpton brandwasthedevelopmentand rollouttoalloftheirhotelsof amajorenvironmentalinitiative theynamedEarthCare.EarthCare wasbuiltonanalreadyestablished commitmenttoenvironmentaland socialresponsibility. TheirHotel Tritonwasamodelfortheprogram, asitalread yincludedinitiatives suchasenergyefficientlighting solutions,low-flow/highpressure showerheadsandsinkaerators,and toiletsthatreducewateruse,linen andtowelreuseprogram,non-toxic, non-allergenic,allnaturalcleaning products,lowVOCpaintsusedto paintwallsandceilingsandmore. Plannedfutureinitiativeswentwell beyondthoseintheTritonHotel. Thecasedetailstheinternal implementationprocess,including Teaching the Case.TomThomasandIwantedtowritea casethatshowedthatsustainability couldbeintegraltotheoverall strategyofthebusiness. We wantedbothstrategyandbusiness sustainabilityinstructorstoembrace it. Thiscasedemonstrateshow sustainabilitycanleadtobothtop lineandbottomlinebenefits. Also, MurraySilvermanisa professor ofManagementintheCollegeof BusinessatSanFranciscoState University. HereceivedhisM. S. inIndustrialAdministrationfrom PurdueUniversitysKrannert SchoolandhisPh. D. inBusiness fromStanfordUniversity. Professor Silvermanteachesintheareasof Business&SocietyandBusiness& theNaturalEnvironment. TomE.ThomasisanAssociate ProfessoratSanFranciscoState University,whereheco-directs (withMurraySilverman)theCenter forEthicalandSustainableBusiness. Histeachingandresearchare focusedonhelpingfutureexecutives andmanagerscreategreatervalue Murray Silverman 3 Tom Thomas Spring2012Issue6www. oikosinternational. org/academic Environmental course environmentalimpactsinthe hotelindustry,potentialfor financialbenefitsofenvironmental initiatives,industryenvironmental leadership,voluntaryinitiativesand self-regulation,institutionalization ofenvironmentalcommitment, green-washing,andtheintegration ofstrategicmanagementand environmentalvalues.Inteachingthecase,wetypically focusfirstonwhetherthereisa businesscaseforEarthCare. This allowsustointroducetop-lineand bottomlineconsiderationsaswell astangibleandintangiblebenefits. Thesecondareaoffocusis institutionalization. Studentsoften getsowrappedupintheinitiatives thattheybelieveanorganization canintroduce,theylosetrackof thedifficultiesassociatedw ith implementinginitiativesHow doyouengageemployeesand managers? Howdoyouembed newvaluesandinitiativesinthe organizationalculture? Thiscase iswellsuitedtoexploreboththe businesscaseandtheissueof institutionalization.Webelievethereisadearthof casesthatallowstudentstoexplore theprocessofinstitutionalizing andembeddingsustainabilityinto organizations. WeofferanMBA courseinManagingtheSustainable Businessthatfocusesonthe internalaspectsofintroducingand embeddinginitiatives. Wewant ourstudentstobeintrapreneurs, changeagentswhocanact fromwithintheirorganizations, whethertheyareinmarketing,HR, operations,etc. Twocasesthatwe havefoundtobeexcellentinregard totheinternalissuesandprocesses associatedwithintroducingchange areHermesMicrotechandWalMartsSustainabilityStrategy(A).Favorite Cases challengesdidtheyfaceandhow didtheydealwiththosechallenges? HereatSanFranciscoState University,weestablishedour CenterforEthicalandSustainable Businessin2010. unityofour initiativesisaCasewritersForum. Thein itiativewouldincludea varietyofeffortstopromote andsupportthedevelopmentof businesssustainabilitycasestudies byfosteringcollaborationamong leadingsustainabilitycasewriters whoteachatbusinessschoolsin theSanFranciscoBayArea,and providingincentivesandmentoring supporttohelpfacultydevelopand applycasewritingskillsinthearea ofbusinesssustainability.New Case Development Case grease ones palms Information Wewouldliketoseemorecases thatfocusontheintroductionof sustainabilityinitiativesinlarger businesses. Whileitisofteneasier togetpermissiontowritecasesin start-upsandsmallenvironmentally orientedbusinesses,weneedmore casesrelatingtolargercorporations, asmanyofourstudentswillbe workingthere. Iwouldespecially liketoseethefocusontheinternal process. Whowasthedriver? What Inspectioncopyofthecase KimptonHotelsBalancing StrategyandEnvironmental Sustainabilityisavailablefrom theoikosCaseCollection.Please contactMurraySilvermanand TomThomasforpermissionrights. Thiscaseisalsopartoftheoikos CaseCol lectionbook(Volume 1)CaseStudiesinSustainability ManagementandStrategy publishedbyGreenleaf. 4 4 Swallowtailbytanakawho. CreativeCommonsLicense. Attribution2. 5Generic(CCBY2. 5). Spring2012Issue6www. oikosinternational. org/academic HunghomPeninsulainHongKongARealistic CallforCorporateSocialResponsibilities by Terence Tsai and Shubo Liu The Case Story Hunghomwaslatersoldtothe privatepropertydeveloperswho originallybuiltthecomplex.The developers,NewWorldDevelopment CompanyLimited(NWD)andSun HungKaiPropertiesLimited(SHKP) cameupwithareconstruction proposalforHunghomPeninsula demolishandredevelopthearea intoaluxuriousprivateestate. However,theintentiontodemolish thenever-occupiedHunghom Peninsulacameunderheavy criticismfromthepublicinlarge partbecausethedemolition processwouldproduceextensive pollutiontotheenvironment,which violatedbothsocialpartiesand thecompaniescorporatemission ofbeingresponsibletothesociety. Underthesecircumstances,the managementteamhadtowithdraw thedemolitionplana ndreconsider theirdecision.Afterthedevelopers thoughttwiceaboutalltherelevant partiesinterestsandtookcorporate socialresponsibilityintoaccount, theygaveupthedemolitionplan anddecidedtoconductanextensive internalreconfigurationand renovationtoupgradetheproperty tomedium-gradeprivatehousing estatestandard. The case served as a good example to students and the future managers and gave sharpness on how business profitability could be balanced with environmental concern and social responsibility. information. Thiscasehadbeenusedinboth MBAandEMBAcoursesinBusiness Ethics,thelastmoduleofBusiness Strategicclass.Duringtheclass, thecaseprovokedholisticthinking ofstrategicmanagementaswellas discussionofbusinessenvironment analysisandstakeholderanalysis. Themajorlearninganddiscussions fellonStakeholderAnalysisbythe case. The(A)and(B)casesvividly presentastakeholderdilemma tocasereadersandpermitteda detailedstakeholderanalysisto predicttheresponsesofdifferent stakeholdersoftherealestate project ,studentsperformboth quantitativeandqualitative analyses. Theclassparticipantsfoundthe caseusefulbecausethecase pointedouttostudentsthe importanceofissuesassociated withbusinessethicsandreviewed theroleofcorporatesocial responsibilityinbusinessstrategy.Inaddition,thecaseservedasa goodexampletostudentsandthe futuremanagersandgaveinsight onhowbusinessprofitabilitycould bebalancedwithenvironmental concernandsocialresponsibility. Itgavestudentsagoodchanceto analyzestakeholdersneedsand businessenvironmentandreminded studentsthatbesidesprofit, companiesalsoneededtotake socialresponsibilityandbusiness ethicsintoaccountwhentheymake decisions. Theteachingflowcanbeseenfrom thefollowingquestions 1. Whatfactorsshouldthe developersconsiderinmaking thedecision? Whoarethe involvedstakeholders? (Acase) 2.Whichproposalshouldthe developerschoose? Why? (A case) 3. WhatroleshouldtheHong KongGovernmentplayinthis incident? (Bcase) Theresidentialbuildingcomplex ofHunghomPeninsulawasbuilt undertheHongKongg overnments PrivateSectorParticipationScheme (PSPS)programthatwasintended toprovidehousingformiddleclass residentsatadiscountedprice. Duetoaneconomicdownturnand ashrinkingrealestatemarket threateningpropertyvalues, Terence Tsai Shubo Liu TerenceTsaiisanassociate professorinManagementandthe DirectorofCaseDevelopment CentreofChinaEurope InternationalBusinessSchool.Hisresearchinterestsinclude ManagementofMultinational /TransnationalCorporations (MNCs),Globalizationof ChineseEnterprises,Strategic EnvironmentManagementand Cross-CulturalManagement. ShuboLiuisadoctoralstudent attheEdinburghUniversity BusinessSchoolandResearch AssistantattheChinaEurope InternationalBusinessSchool. HisPhDtopicisGreenInnovation andheisworkingwithTerence ondevelopinganumberofcases ofsustainabilityinnovationin MNCsinChina. Teaching the Case Wedevelopedthecasebased onaMBAin-classdiscussionina selectivecourseofSustainability DevelopmentandStrategyat CEIBS.Oneoftheclassparticipants wasfromHongKongandhetold thestory ofHunghomPeninsula project. Boththeinstructorand otherparticipantsfoundthisstory interestingandthuswedecided todevelopthestoryintoagood teachingcasewithadditional 5 Spring2012Issue6www. oikosinternational. org/academic 4. Whatwastheunderlyingcause ofthiscontroversialincident? (Bcase) 5. Whatwouldyoudoifyouwere thedecisionmaker? What bettermeasureswouldyou takeifyouwereinasimilar scenarioorinthefuture? (C case) 6. Thedeveloperschangedtheir mindin2weekstime. What areyouropinionsoftheirnew decision? Pleasecommenton theseactions. (Ccase) 7.Whatistheissuesimpact onHongKongsbusiness environment? (Ccase) Favorite Cases WelikeusingtheSinyiReal EstateinTaiwancase(Ivey Publishing,9B08M77). Thiscase portraystheimportanceof corporatecultureandbusiness ethics. Italsogivesanexample thatafirmcanusebusinessethics asitsdifferentiationstrategy. ThecaseillustratesSinyiReal EstatesinnovativeHRandservice practices. becomingmainstreamforthey notonlyhelpfirmsuseresources moreeffectivelybutalsopavethe wayf orsustainabledevelopment. Successfulcasesinthisfieldare worthmorestudiesandsharing withothers. Case Purchase Information New Case Development.Wehavedoneseveralroundsof interviewswithGeneralElectric andPhilipsinChinatoinvestigate bothfirmsgreeninnovation processes. Currentlyandinthe future,eco-innovationsare Inspectioncopyofthecase HunghomPeninsulainHongKong ARealisticCallforCorporate SocialResponsibilitiesisavailable fromtheoikosCaseCollection. Thiscaseisavailableforpurchase fromecchPartA(710-046-1), PartB(710-047-1)andPartC (710-048-1). 6 1 MECsgreenroofamongothersby416style. CreativeCommonsLicense. Attribution2. 5Generic(CCBY2. 5). Spring2012Issue6www. oikosinternational. org/academic The ReUse PeopleTurning Scrap into Salesby Charles Corbett The Case Story operations,butoftendonot havethefinancialslacktodoso. Second,thecasepresentsagood vehiclefordiscussingthetradeoffsbetweenvariousapproaches togrowth,oneofwhichisorganic, theotheravariationonfranchising. Thecasealsoshowshowgood m anagementsystems(inthiscase, fordeconstructionprocess,storage, logistics,etc. )canhelpavoidlarge amountsofwasteunnecessarily goingtolandfill. Manyofthe deconstructedmaterialscould besalvagedandsoldlocally,or inMexico,ordonatedtocharity (Habitat).TheReUsePeoplefilla needbyconnectingasupplyand ademandthatalreadyexistbutindifferentplacesonecanthink ofTRPasapipelinebetweenthat supplyanddemand. When I use the case at UCLA, Ted Reiff is usually able to join the class discussion, which naturally adds elevate insight to the discussions. Faculty teaching this case elsewhere in the US could consider inviting one of the regional managers to join the class discussion, to get deeper insight into how TRP is run. Thecasewaswrittentobeused inacourseonenvironmental managementor(social) entrepreneurship,primarilyto CharlesCorbett,Ph. D. ,isprofessor ofOperationsManagementand EnvironmentalManagementat theUCLAAndersonSchoolof Management.Hisresearchand teachingfocusonoperationsof entrepreneursandsmallb usiness, andonsustainabilityandoperations. Hisresearchhasbeenpublishedin theleadingjournalsinthefield, andhehasbeeninvitedtopresent over100seminarsandlectures atinstitutionsandconferences worldwide,includingoveradozen keynotesandtutorials. Hehas receivednumerousteachingawards demonstrateafewkeypoints. One istoshowhowsalvagingleftover materials(inthiscasebuilding materials)canbeturnedintoa viablebusinessmodel. Anotheris todiscussthechallengesfacedby anysmallorganizationthatplans togrowbutthatfacesfinancial constraintsindoingso.Forinstance, itiseasytoassumethatyouhave morecontroloverdeconstruction operationsifyouhireyourown crews,butthatassumesthatyou haveawell-runorganizationin whichmanagementinCalifornia canexerteffectivecontrolover crewsinChicago. Similarly,itseems plausiblethatyoucanexpand fasterbycertifyingothers,butthat assumesthatyoucanfindsuitable demolitioncontractorsinother partsofthecountryandcantrain andcertifythemfasterthanifyou weretoattempttohireyourown crewsinthosesame locations. Purelybasedonfinancials,growing withTRPcrewslooksfarbetter, asTRPearnsmoremoneyon deconstructionwiththeirown crews.Giventhatthereisenough timetoexpandslowly,thenarrow financialpicturewouldfavor growingorganicallywithin-house crews,notjumpingintotoomany locationsatoncebutopeninga warehousewithatleast2-3crews inonelocationandmakingit successfulbeforemovingtothe atUCLA. Heiscurrentlyservingas DeputyDeanforAcademicAffairs (2009-12),andwaspreviously anAssociateDeanfortheMBA program. ProfessorCorbettholdsa Ph. D. inProductionandOperations ManagementfromINSEADin Fountainbleau,France,andaDrs. in OperationsResearchfromErasmus UniversityRotterdam(Netherlands).TheReUsePeople(TRP)case discussesanorganizationthat specializesindeconstructionof buildings,withtheaimofreusingas muchofthematerialsaspossible, hencekeepingthemoutoflandfill. Theorganizationisfacingaclassical growth-relateddilemmashould itgroworganically,keepingmost oftheworkin-housebuthence limitingitsgrowthrate,orshould itfr anchiseitsdeconstruction approachbycertifyingother companiesinthedeconstruction process? ThemissionofTheReUse Peopleissquarelyenvironmental, buttheorganizationisincreasingly aimingtoprovidesocialbenefits toobyreachingouttocommunity organizationsandproviding employmentopportunities.Atthe timeofthecasewritingTRPwas growingbycertifyingcontractors, partlyopportunistically,andthey havesincedecidedtokeepdoing that. Sincethecasewaswritten, TRPsnationalexpansionhas continued. Teaching the Case Thecasecanbeusedtohighlight severalpedagogicalpoints. First, thecasehighlightsachallenge commontomanysuccessfulnonprofitorganizationsoncethey growbeyondwhattheoriginal entrepreneurcancontrol,they needtobringinstafftomanage 7 Charles Corbett Spring2012Issue6www. oikosinternational. org/academic nextlocation. However,consider TRPsmissionkeepingmaterial outoflandfill.Tofulfillthat mission,TRPshouldgrowasfastas possible,consideringthefinancial considerationsasaconstraintrather thantheobjective. Thatargues stronglyforgrowingbycertifying contractors. Studentsusuallyenjoydiscussing thesetrade-offs,asthisdiscussion forcesthemtogettotheheartof theconflictbetweenTRPsmission andtheconstraintsitfaces. For variousreasons,TRPhasended upfocusingmoreonexpandingby workingwithpartnersandcertifying crewselsewhere,ratherthantrying tohireandmanagetheirowncrews alloverthecountry. Thereisaverygood30-minute videothatfeaturesTheReUse PeopleandthatIoftenshowin myclass.Itisoneoftheepisodes intheCaliforniasGoldseriesby HuellHowser(CaliforniasGreen 123-HOMEDECONSTRUCTION). Partofthevideoisalsoavailableon YouTube,andcanbeaccessedfrom TRPswebsiteunderMediaCenter, Audio&VideoClips. WhenIusethe caseatUCLA,TedReiffisusually abletojointheclassdiscussion, whichnaturallyaddsfurtherinsight tothediscussions. Facultyteaching thiscaseelsewhereintheUS couldconsiderinvitingoneofthe regionalmanagerstojointheclass discussion,togetdeeperinsightinto howTRPisrun. featuringamedicaldoctorwho startsaclinicandsubsequentlya collec tionofcommunityprogramsin atownshipinSouthAfrica).Thelast caseispartoftheoikosonlineCase Collection. New Case Development Forenvironmentalmanagementand socialentrepreneurship,Iwould liketoseemorecaseswithtangible takeaways,intheformsofspecific tools,checklists,etc. Inparticular, morecasesusinglife-cycle assessmenttoinformmanagerial decision-makingwouldbevaluable. Forsocialentrepreneurship,it wouldbehelpfultohavemorecases thatgetintothedetailsofthehow tonotjustfocusingonamajor decisionthattheentrepreneuris facing,butalsogettingintomore specificsonhowtheentrepreneur shouldexecutewhicheverstrategy s/hechooses.Favorite CasesOtherfavoritecasesinclude FreeportIndonesia(RichardVietor, HBS,onsustainability,enablesgreat discussionsamongstudents),and NdlovuTheClockTicks(Charles Corbett&SarangDeo,UCLA/ Kellogg,onsocialentrepreneurship, Case Purchase Information InspectioncopyofthecaseTheReUsePeopleTurningScrapintoSalesisavailablefromtheoikosCase Collection. PleasecontactCharlesCorbettforpermis sionrights. Thiscaseisalsopartofthenewoikos CaseCollectionbook(Volume2)CaseStudiesinSocialEntrepreneurshipandSustainabilitypublishedby Greenleaf. 8 8 Deconstruction1byDiamondMoutain. CreativeCommonsLicense. Attribution2. 5Generic(CCBY2. 5).Spring2012Issue6www. oikosinternational. org/academic News Case Writing Competitions oikos Case Writing Competition 2012 Weareverypleasedtoannounce thewinnersofthe2012oikos CaseWritingCompetition Youcan downloadinspectioncopiesofthe winningcasesfromouronline casecollection. Corporate Sustainability track FirstPlace Mind the Gap royal stag Dutch Shells Sustainability Aagenda in Nigeria EstherHennchen(ESADEBusiness School),JosepMariaLozano(ESADE BusinessSchool) SecondPlace Building and Scaling a Cross-Sector PartnershipOxfam America and Swiss Res Empower Farmers in Ethiopia JonathanDoh(VillanovaUniversity),TedLondon(WilliamDavidson Institute/RossSchoolofBusiness, UniversityofMichigan)andVasilia (Lea)Kilibarda(WilliamDavidson Institute,UniversityofMi chigan) ThirdPlace Of Orangutans and Chainsaws Cargill, Inc. Confronts The Rainforest Action Networks Palm Oil Advocacy RamSubramanian(MontclairState University) Runners-Up Walmart Love, Earth N. CraigSmith(INSEAD)andRobert J. Crawford(IndependentWriter) Sustainable Development at PepsiCo DebapratimPurkayastha(IBS Hyderabad)andAdapaSrinivasaRao (IBSHyderabad).Social Entrepreneurship track FirstPlace TerraCycle JanLepoutre(VlerickLeuvenGent ManagementSchool),StuartRead (IMD)andPhilippeMargery(IMD) SecondPlace World derriere Organization Leveraging Resources for Social Impact ImranChowdhury(ESSECBusiness SchoolandPaceUniversity)and ThierrySibieude(ESSEC BusinessSchool) ThirdPlace Crediamigo Partnering with VivaCred? EmmanuelRaufflet(HECMontreal) andFredericLavoie(CECI) Runners-Up Bio-Vert Green to What Limit? CatherineBedard(Concordia University),GenevieveGrainger (ConcordiaUniversity)andRaymond Paquin(ConcordiaUniversity) Nuru Energy FilipeSantos(INSEAD)andAnneMarieCarrick-Cagna(INS EAD).Free cases /Teaching materials oikosFreeCaseCollectionnow comprisesthreecasesBetter PlacebyDrorEtzionandJeroen Struben(McGillUniversity,Canada) LululemonbyAndreaErinBass (UniversityofNebraska-Omaha, USA)andPortlandRoasting CompanybyMadeleinePullman, GregStokes,PriceGregory,Mark LangstonandBrandonArends (PortlandStateUniversity,USA). BetterPlacecasewasfeaturedin Issue3(SustainableMobility)of oikosCaseQuarterlyLululemonand PortlandRoastingCompanywere featuredinIssue5(Sustainable Lifestyles)ofoikosCaseQuarterly.Ifyouareafacultymemberand youareinterestedinteaching thesecases,youcanrequestafree teachingnotebysendingusanemail tofreecaseoikosinternational. org. CasePlace Search of the Week SearchoftheWeekhelps CasePlaceviewersquicklylocate teachingmaterialsthatrelateto currentevents. Themostrecent newsearchersareGreenBuilding andConsumerism.CasePlaceuserscanviewand downloadteachingcases,research notes,workingpapers, policyreports,essays,interviews andsyllabirelatedtothesetopics. ecch Case Awards 2012 Thisyearanunprecedented13 schoolsfrom7countriesin4 geographicalregionshaveproduced winnersinthe2012ecchcase awardsandcompetitions.The OutstandingContributiontothe casemethodawardwaswonby JamesAErskine,MichielRLeenders andLouiseAMauffette-Leendersof theRichardIveySchoolofBusiness. Visitwww. ecch. com/awards2012for moreinformationandtoviewthe winningcases. 10 9 Spring2012Issue6www. oikosinternational. org/academic Winter2012Issue5www. oikosinternational. org/academic Case Teaching deceaseshops ecch workshop Teaching with Cases 27-29 June 2012 AESE,Portugal Thisannualworkshopisrunin associationwiththeRichardIvey SchoolofBusiness.Itdispelsthe mystiqueofteachingwithcases whilehelpingteachersavoid someoftheelementarypitfalls. Theframeworkoftheworkshop isbasedontheuniqueconcepts developedbythetutors. This 3-dayworkshopwillbeofbenefit toawideaudience,including experiencedandinexperienced teachersinterestedinparticipatory learningandcaseusejuniorand seniorfacultyfromanysect oror discipline. Fees? 695/825non-residential. Feesincludecoursematerialsand lunches. ecchmemberorganisations receive10%discount. Aminimumof onesubsidisedplaceforparticipants indevelopingcountriesisavailable onthisevent.Moreinformationon theecchwebsite. speakabouttheirbusinessandtake questionsfromparticipants. With thesupportoftheeventspeakers, participantswillworkinteams throughaseriesofexercisesto completeacasedraftbasedonthe guestentrepreneursexperiences. Thecaseswillbelookedatbythe speakersandtheentrepreneuranda winningcasewillbeannounced. Fees? 335/400non-residential. Feesincludecoursematerialsand lunch. ecchmemberorganisations receive10%discount. Aminimumof onesubsidisedplaceforparticipants indevelopingcountriesisavailable onthisevent. Moreinformationon theecchwebsite.ecch workshop Aligning Your Teaching and Research The Potential of Case Studies 26 October 2012 Europe(venuetobeconfirmed) Atatimewhenuniversities areencouragingacademicsto strengthenthelinkbetween theirresearch andteaching,this workshopwillprovideaframework forusingthecasemethodinthis process. Bybringingresearchinto theclassroom,thetutorbenefits fromstudentinputandresponses, whilststudentsrespondwelltothe enthusiasmandvestedinterestof thetutor. Thisworkshopexplores theuseofcasestomaximisethe potentialofthelinkbetween researchandtechnique.Participants willworkthroughtheirown experiencesandopportunitiesina supportiveenvironment. Fees? 335non-residential. Feesincludecoursematerialsand lunch. ecchmemberorganisations receive10%discount. Aminimumof onesubsidisedplaceforparticipants indevelopingcountriesisavailable onthisevent. Moreinformationon theecchwebsite. GRONEN Teaching Case Development Laboratory 28 June 2012 GRONENResearchConference2012, CouventRoyal,SaintMaximinla SainteBaume,France TheoikosFacultyDevelopment.Symposiumwillofferaplatform forreviewingkeystrategieson howcorporatesustainabilitycanbeintegratedintoteachingat businessschools. Professional DevelopmentWorkshop(PDW) 3TeachingCas eDevelopment Laboratoryaimsatexchanging experiencesinusingteachingcases insustainability-relatedcourses,as wellasmainstreamdisciplinessuch ascorporatestrategy,marketing, entrepreneurshipandfinance.Theworkshopintendstogather scholarswithintheGRONENnetwork whoareteachingcasesor/and areinvolvedincasewriting. By includingexperiencedcasewriters andinstructorswewillexplore principles,methodologiesandtools forefficientcaseteachingand discusswhatanidealteaching noteshouldinclude.Pleaseregisterforthisworkshopvia GRONENwebsite. Case Writing Workshops ecch workshop Writing Cases (Singapore) 11-13 June 2012 NationalUniversityofSingapore Thisintensiveworkshop,presented inassociationwiththeRichardIvey SchoolofBusiness,willbeledby oneoftheworldsmostexperienced casemethodtutors. Theworkshop aimstohelpparticipantswrite effectivecasesquicklyanddevelop skillstocreateamoreenriching classroomenvironmentfortheir students. Theframeworkofthe workshopisbasedontheunique conceptsdevelopedbythetutor. Eachparti cipantwillberequired tocompleteapre-workshop.Cases and Entrepreneurship Making it Work for You 28 June 2012 CranfieldSchoolofManagement,UK Thisonedayeventwillbean opportunityforspecialistsof entrepreneurshipeducationtoshare theirexperienceofusingcases tomaketheirteachingengaging, participatoryandmeaningful. The programmeincludesanoverview ofusingcasesinentrepreneurship teachingusingcasestolink research,teachingandpractice designinganinstructorsmanual (teachingnote)toguideeffective caseteachingandanentrepreneur spotlightaguestentrepreneur fromanunpublishedcompanywill 10 11 10 Spring2012Issue6www. oikosinternational. org/academic assignment.Thiswillinvolve conductingafieldinterviewwith acasecontactpersonandwriting theopeningparagraph(upto60 words)forapotentialcase. During theworkshop,eachparticipantwill completeashortcasebasedonthis interview. Fees? 695/845non-residential. Feesincludecoursematerialsand lunch. ecchmemberorganisations receive10%discount. Anoptional socialdinnerwillbehe ldon12June foranadditionalcostof? 30/40. A minimumofonesubsidisedplacefor participantsindevelopingcountries isavailableonthisevent. More informationontheecchwebsite. Cases that Sing in the Classroom Insights into ontogeny and Teaching ecch workshop Writing Cases (Portugal).2-4 July 2012 AESE,Portugal Presentedinassociationwiththe RichardIveySchoolofBusiness,the workshopaimstohelpparticipants writeeffectivecasesquicklyand developskillstocreateamore enrichingclassroomenvironmentfor theirstudents. Theframeworkof theworkshopisbasedontheunique conceptsdevelopedbythetutors. Eachparticipantwillberequired tocompleteapre-workshop assignment. Thiswillinvolve conductingafieldinterviewwith acasecontactpersonandwriting theopeningparagraph(upto60 words)forapotentialcase. During theworkshop,eachparticipantwill completeashortcasebasedonthis interview. Fees? 695/825non-residential. Feesincludecoursematerialsand lunches.ecchmemberorganisations receive10%discount. Aminimumof onesubsidisedplaceforpart icipants indevelopingcountriesisavailable onthisevent. Moreinformationon theecchwebsite. briefoverviewoncasewriting programmesandexistingcase writingcompetitionswithafocuson sustainability-relatedcompetitions (e. g. EFMD,DarkSide,NextBillion, August 2012 (exact date to be oikos). InPart2wewilldiveintothe confirmed) practiceofcasewritingprogramsby AcademyofManagementconference sharingtheexperiencesoftheUNDP 2012,Boston,US GIMCaseWritingInitiativeandother ThisProfessionalDevelopment initiatives. Part3willbedevotedto Workshopwilltakeplaceatthe awrap-upa.