Sharing your Results Assignment Example | Topics and Well Written Essays - 1000 words

Sharing your Results - Assignment Example The methodology used in the research entailed a practical approach whereby raw results were used to formulate the hypothesis. In addition, evaluation of the companies’ profits in view of their production capacity indicated the need for companies to develop an effective marketing plan that will be able to capture either the entire market or a specific niche of customers. The research indicated that the two companies used marketing as a means to capture the target population for their products and services. It was also established that initial market research would provide the best alternative for the companies to obtain an in depth understanding of the market and buying trends. Another important aspect in controlling consumer behavior included the need to attract new customers and to retain them. Given that the companies sell similar products such as coffee, it is important for them to have an effective marketing plan that will create a diversified customer base. Starbucks is a coffeehouse chain and a global coffee company located in Seattle, Washington. The company was started in 1971 as a coffee bean roster and retailer and has grown rapidly over the time. It is one of the largest coffee companies in the world, with 13,049 in the USA while in other countries as China, Canada, Japan and the UK there are 1,909, 1,555, 1,089, and 927 stores respectively. Overseas stores constitute up to one third of the entire company indicating its wider geographical range to potential customers (Michelli, 2007). The company serves both hot and cold beverages including Whole-bean coffee, full-leaf teas, micro-ground instant coffee, pastries and snacks. Also, their evening locations offer a wide variety of beers, appetizers and wines after 4 pm. On the other hand, Costa Coffee is a multinational coffeehouse company based in Dunstable, United Kingdom. It is also a worldwide